ELS Lights up Shilla Duty Free at Hong Kong International Airport
By offering its cutting edge lighting fixtures and control technology, ELS contributes to set up new Duty Free areas
The Airport Authority of Hong Kong has awarded the perfume & cosmetics and fashion accessories concession to Shilla Travel Retail Hong Kong Limited, which will bring a wide spectrum of beauty products and fashion accessories representing almost 100 brands that are new to Hong Kong International Airport.
Shilla will bring in new ideas to deepen customer engagement through digital initiatives like virtual reality (VR), interactive and digital devices, together with iBeacon technology, will be installed inside the shops to enhance in-store navigation and real-time promotional offers.
(Inside Retail Asia, 2017)
ELS has begun the lighting partner of Shilla Duty Free, Asia’s most powerful airport duty free cosmetics and perfumes retailer, at Hong Kong International Airport (HKIA). While this project would be over in the middle of May, 2018, we’re continuing to install and test lighting fixtures and control system including VITA Trac 25, VITA Trinkle Star, FIDES LED recessed downlight, VITA Twist II, and customized architectural lighting systems. Now ELS’ lighting system lights 6 duty free shops of the HKIA. It’s all about 30,000 lighting points.
The HKIA is an important contributor to Hong Kong’s economy, with approximately 65,000 employees. More than 100 airlines operate flights from the airport to over 180 cities across the globe. In 2015, the HKIA handled 68.5 million passengers, making it the 8th busiest airport worldwide by passenger traffic. The airport is managed and operated by the Airport Authority Hong Kong (AA). (Wikipedia)
The Shilla Duty Free, Samsung’s travel retail arm, has recently won the duty free concession at the HKIA. With the prime theme of Beauty & You, these shops tout the world’s top beauty know-how for both ladies and men. Therefore, the shop lighting is of utmost importance to present the products as well as to provide a conducive and amicable atmosphere for the customers to appreciate.
ELS’ special skills have been commissioned to provide the lighting and the intelligent control systems for the shops. On top of the very tight schedule to complete face-lifting all the shops within a 6-month span constricted by allowing only minimal impact on the ongoing retail operation, there are quite a few customized lighting designs to convey the Natural Beauty of the place. These include the Star Light, a myriad of LED dots creating a twinkling effect and the Leaf Light, lighting with leaf-shaped sculptures creating a lighting ambience of an eco-system, on the ceiling.
Other considerations include maintaining adequate brightness over the years, minimal glare for the comfort of the customers and a close to perfect color rendering effect. These also have to couple with the reliability of a 3-year warranty as well as both fire and electrical safety against international standards.